The original goal at Hoka One One was to improve endurance race times by designing a shoe to go downhill faster. In doing so, they inadvertently reinvented the running shoe. HOKA shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA empowers athletes of all levels to feel like they can fly.
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